Education
University of Connecticut / Storrs, CT / May 2021
Bachelor of Science in Business
Major: Marketing
Minor: Communication
Selected Coursework: Consumer Behavior, Digital Analytics, Digital Marketing, Interpersonal Communication, Managerial & Interpersonal Behavior, Marketing Research, Persuasion, Principles of Public Speaking
Skills: Adobe Illustrator, Content Creation & Storytelling, CRM Software, Email Marketing, Excel, Microsoft Word, PowerPoint, Social Media Management
Experience
JobTarget / Stamford, CT / Nov 2021 – Oct 2023 (laid off)
Product Marketing Specialist (Previously: Junior Product Marketing Specialist)
Key Achievement: Implemented a cross functional go-to-market plan template and managed the first real product launch for the business with Sourcer product and the business’s first AI-driven product.
• Responsible for managing a portfolio of Human Resources tech products, including an ecommerce site for job advertising, an AI job description generator, and the JobTarget platform, where all products could be accessed
• Developed product positioning and competitively differentiated messaging for a product based on user research, customer personas, market insights, and product knowledge
• Authored and launched first customer newsletter, in addition to creating other engaging and informative content, such as product collateral, one pagers, case studies, blog articles, videos, and presentations
Social Studies / New York, NY / July 2021 – Dec 2021 (end of internship)
Junior Team Member (Intern)
• Collaborated with brands such as Truly, Subaru, and Groupon to achieve a desired vision while translating this into a creative brief for influencers to facilitate the content creation process
• Developed wrap reports for campaigns by compiling analytics on all social media content performance
Forbes Media / Jersey City, NJ / June 2021 – Aug 2021 (end of internship)
Product Management Intern
Key Achievement: Created website experiment on Forbes.com to test if users responded to an exclusive, one-time offer after making an account to help drive the conversion from free users to paid subscribers.
• Defined, managed, and evangelized a cohesive roadmap with input from key partners, while prioritizing key initiatives on roadmap by establishing shared goals
• Developed deep insights on evolving customer requirements and brought the customer's voice into the product development process
UConn Student Activities / Storrs, CT / Aug 2019 – May 2021 (graduated)
Communications Coordinator
Key Achievement: Led over ninety student leaders on the UConn campus and provided proper promotion and marketing for their service-learning programs that benefitted non-profit organizations all across Connecticut.
• Provided marketing for over ninety programs to increase engagement amongst the UConn community
• Designed digital content and graphics for social media platforms and scheduled posts through Hootsuite
• Represented Community Outreach at events and trained new members through seminars and workshops
People’s United Bank / Bridgeport, CT / June 2020 – Aug 2020 (end of internship)
Digital Marketing Intern
• Implemented marketing persona framework by deconstructing audience segments, performing research on customers, and developing PowerPoint presentation for senior management to increase customer satisfaction and benefit company initiatives
• Analyzed competitors checking account features and displayed findings through Excel and PowerPoint to the rest of the Digital Marketing team in order to improve our current checking account offerings
• Aided in restructuring of small business and commercial business website by reallocating content into proper landing pages to provide a superior and convenient navigation process for consumer
LifestyleCX / Rocky Hill, CT / May 2019 – Aug 2019 (end of internship)
Marketing & Social Media Intern
• Managed social media channels utilizing Hootsuite and other technologies like HubSpot to further develop the company’s social relations
• Reviewed current marketing program activities and initiatives to make recommendations for changes/improvement opportunities
• Performed market analysis and research on competition, assisted the team on special projects, and performed other duties as assigned
PMC Property Group / New Haven, CT / June 2018 – August 2018
Administrative Assistant
• Utilized real estate software such as Yardi, to access confidential company information and schedule work order request appointments and arrange payments for tenants
• Managed front desk which included greeting tenants and company executives, answering telephones and connecting callers to their respective parties, signing and delivering incoming packages, and handling in-person needs
• Displayed apartments and accompanied tenants during walk-through appointments to assist the Property Manager and Leasing Agents
Extracurriculars
Alpha Kappa Psi / Storrs, CT / September 2017 – May 2021
Recruitment Head, Pledge Process Advisor, Marketing Committee Member
• Advertised this co-ed, professional business fraternity to the University of Connecticut campus, utilizing print and digital media formats to grow our chapter
• Educated and facilitated thirty-five new members seeking admission into brotherhood through weekly presentations, meetings, and professional events
Valley United Way Youth Leadership Alumni / Shelton, CT / March 2016 – May 2019
Alumni Member
• Coordinated and participated in volunteer services throughout the Naugatuck Valley and local towns in Connecticut, such as Special Olympics Bowling and Men Who Cook
• Participated in a three-hour leadership training conference provided by Prudential Program Management, acquired hands-on involvement which aided in growth as an effective leader
• Allocated $1500 to the non-profit event, Girls Night Out, by utilizing marketing and verbal communication skills